WHAT IS A BUILT-IN FANBASE?

A built-in fanbase refers to a group of people who are already interested in and enthusiastic about a particular brand, product, or content creator. This fanbase is typically composed of individuals who have a pre-existing affinity for the brand or product, and who are likely to be early adopters, loyal customers, or engaged followers.

In the context of the entertainment industry, a built-in fanbase is often seen as an asset, as it can help to ensure that a new release or project has a built-in audience that is already invested in the brand or franchise. This can make it easier to market and promote the project, as well as to generate buzz and word-of-mouth recommendations.

For example, if a new film is being released in a popular franchise like Star Wars or the Marvel Cinematic Universe, it will likely have a built-in fanbase of dedicated fans who are eager to see the latest installment. This can help to ensure that the film is successful at the box office, even if it is not well-received critically. Similarly, a popular author or content creator may have a built-in fanbase of readers or viewers who are eager to consume their latest work.